What to Post Before You Run Ads: How to Prepare Your Instagram to Convert
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Ads don’t work in isolation. If your organic Instagram presence isn’t set up for success, you’re leaving money on the table.
When someone clicks on your ad, they land on your profile—and that profile has to do heavy lifting. It needs to reassure, educate, and convert before your ad even gets credit for the sale or lead.
Whether you’re a home service brand, interior designer, real estate professional, or contractor, here’s exactly what to post before launching paid ads:
1. Why This Matters
When someone clicks your ad, they’re curious—but cautious.
If your Instagram profile feels unclear or empty, they won’t stick around to inquire or explore. Think of your profile as the handshake that follows the introduction.
2. Your Instagram Feed is a First Impression
When they land on your account, does your feed immediately answer:
- Who you are
- What you do
- Who you help
- Why they should trust you
If not, they’re gone. First impressions are everything in digital marketing.
3. What to Post First
Before running ads, your feed should be a clear brand destination. Here’s what we recommend every client start with:
- An intro or “Meet the Owner” post
- Clear, repeated service offerings
- Portfolio-style carousels or client testimonials
- Educational tips tied to your expertise
- Instagram Story Highlights that walk them through your process
This establishes trust, answers questions, and removes friction.
4. What NOT to Do
Avoid these common mistakes:
- Posting inconsistently
- Relying only on trending audio
- Skipping personal introductions or behind-the-scenes content
- Expecting people to convert without context
You don’t need a random content calendar from the internet. You need content that supports your business goals.
The Classic Strategy Co. specializes in helping home service brands attract high-value clients with paid social strategies and optimized content plans. If you’re ready to explore this for your business, start by reviewing our pricing and process—and reach out if working together feels like the right next step.
