Feeling Like Your Paid Ads Are a Shot in the Dark? Let’s Fix That.

Running paid ads but not seeing the results you expected? You’re not alone. If your campaigns aren’t converting, chances are you’re missing one (or more) of these proven ad strategies that actually drive leads. Let’s break them down.

1. Video View Retargeting

Ever notice how some people watch your IG Reels or Stories all the way through—but never take action? That’s a warm audience waiting to be nurtured. Set up a retargeting campaign to show ads specifically to users who have watched at least 50% of your videos. If they’re watching, they’re interested—it’s time to move them further down the funnel.

2. Click-Based Retargeting

Getting clicks but no conversions? Don’t let potential leads slip away. Serve follow-up ads to users who clicked on your link but didn’t take the next step. A well-placed reminder or a fresh offer can turn curiosity into action.

3. Lookalike Audiences from High-Value Clients

Why start from scratch when you already have a list of your best customers? Upload that data to Meta and let AI do the heavy lifting—finding new, high-intent buyers who behave just like your top clients. This is one of the most effective ways to scale your ads and reach people who are likely to convert.

4. Engagement-Based Retargeting

Anyone who liked, saved, or commented on your post? They’ve already shown interest. Make sure they see what’s next—whether it’s a special offer, a case study, or another piece of content that pushes them closer to a decision.

5. Story Poll Retargeting

Instagram Story polls aren’t just for fun—they’re a goldmine for audience insights. If someone engages with a poll (like “Would you hire a pro for this?”), retarget them with an ad that speaks directly to their response. It’s an easy way to turn engagement into action.

6. Localized Targeting Ads

If you’re in the home services business, don’t waste ad spend on broad targeting. Use radius-based targeting to reach people who live in, recently visited, or are traveling through luxury neighborhoods—or even your competitors’ locations. It’s a strategic way to get in front of the right audience.

7. High-Value Content Amplification

Got an organic post that’s performing well? Don’t let it fade into the feed. Put ad dollars behind it and push it to new, cold audiences. The data already shows it resonates—why not maximize its reach?

8. Dynamic Retargeting for Services

If someone browses specific services on your website but doesn’t take action, serve them a personalized ad based on what they viewed. For example, if they checked out your pool construction page, they should see an ad highlighting your top-tier custom pool designs. The more relevant the ad, the better the results.

The Bottom Line

Paid ads shouldn’t feel like a gamble. When you use strategic retargeting, audience insights, and high-performing content, your campaigns become smarter—and more profitable.

Ready to rethink your marketing approach? Explore our service packages through our Pricing Guide and apply to work with us today.